Videos and social media marketing for your Law Firm
Today, a video is not only an effective medium for delivering your message but also easy to produce. Video production costs vary, ranging from the expensive ones such as creating company profile and testimonials from your clients to the most inexpensive and simple, vlog (video blog) with a webcam. Videos can also build trust, credibility and connect with your audience closer than the article. Make sure you hire the best SEO expert for lawyers near you so you can get the high-quality contents like videos for your law firms’ website.
Like a blog, you can start answering frequently asked questions from your prospects or clients and start making videos.
So, grab your smartphone or webcam and start sharing with video. Then share it to Youtube and provide a link to your website page that contains related topics.
When your audience feels helped by the information that your video provides, they will better remember its content rather than the result of the video and the polish.
Furthermore, social marketing can also rely on. To get started at least you must have an account on the largest social media platform (Facebook, LinkedIn, and Google+).
Through social marketing, you can focus on increasing the number of likers, followers, subscribers and educating them like email marketing.
For many law firms, social media serves as a content distribution. Blogs and videos they publish on the website, shared to social media to expand reach and branding.
Therefore, social marketing can be an “enhancer” of marketing methods that have been described previously.
You can see, between one with other methods are closely interconnected. You need content to deliver your messages and values, then optimized with SEO for a wider range of search engines. You can also expand your reach to social media with social marketing. In addition, PPC and SEO can spearhead visitors and prospects and then you educate with email marketing. And it all relates to your website.
Then which methods can you incorporate into your law firm marketing plan?
It is influenced by several factors such as your budget marketing, law firm field, geography, and level of competition in one particular method.
If you feel you’ve ever done one marketing method above and are successful, then you need to continue.